"Development that meets today's needs without compromising future generations' ability to meet their needs"
These three circles are what we think are important in our company. The people we are thinking of are primarily the coffee farmers in their respective countries of origin. By purchasing coffee from secure suppliers that ensures that the money goes back to the farmers, we help to build up both the economy and democracy in the countries. Earth is also an important part of the company. We are working to have as many organically grown coffee as possible in our range.
Production of goods and services must not compromise ecosystems' ability to rebuild recruited resources.
The development will take into account aspects such as democracy, human rights, equality, public health, integration.
Economic growth must not be at the price of a segregated and inequitable society and a ruined environment.